How Do You Want To Go Wild – Slí an Atlantaigh Fhiáin – the Wild Atlantic Way
This new ad will be seen by an estimated audience of one million, Fáilte Ireland says.
It comes as part of a promotional splash that will also see Ryan Tubridy take his 2FM show on Slí an Atlantaigh Fhiáin – the Wild Atlantic Way Tour in early July, broadcasting from discovery points along the route.
Newstalk’s George Hook, Pat Kenny and Seán Moncrieff are also shaping up to broadcast from the west coast, according to Fáilte Ireland – as is TV3’s Ireland AM.
Slí an Atlantaigh Fhiáin – the Wild Atlantic Way is a 2,500km coastal touring route stretching from Kinsale in Co. Cork to Donegal’s Inishowen Peninsula. Despite the erection of thousands of signposts along the route, however, many Irish people are still confused as to what exactly it is.
Social media and radio campaigns will be rolled out later this month.
The domestic push comes on foot of a concerted overseas marketing effort by Tourism Ireland. As you read, for example, over five million French cinemagoers are being treated to ads promoting what is billed as the world’s longest defined coastal touring route.
Slí an Atlantaigh Fhiáin – the Wild Atlantic Way has been widely promoted across international TV, print and online platforms, on Ireland.com and through social media channels. Tourism Ireland is hugely popular on Facebook, with over 2.18 million fans worldwide.
We are in no way whatsoever associated with Fáilte Ireland and we are just trying to promote the use of the phrase, “Slí an Atlantaigh Fhiáin” as we feel strongly that the Irish Language should be both promoted and encouraged. We feel that this has been ignored by Fáilte Ireland.