The Wild Atlantic Way could see the Stig & Top Gear….
Slí an Atlantaigh Fhiáin – the Wild Atlantic Way could see the “Stig” racing from Donegal in the north to Cork in the south….
Fancy watching the Stig doing a motoring sprint from Killorglin to Glenbeigh? Or how about the BBC’s Top Gear trio racing from Donegal to Cork along the Wild Atlantic Way?
It could happen, if Fine Gael’s Brendan Griffin has anything to do with it.
The Kerry South TD has invited the BBC to film an episode of Top Gear along the 2,400km route and it is understood that they are taking his request seriously.
“This would provide a free advertising opportunity to promote Slí an Atlantaigh Fhiáin – the Wild Atlantic Way to millions of people, not just in the UK, which is our biggest tourism market, but worldwide,” he said.
Mr Griffin, who raised the issue at a recent meeting of the Oireachtas Transport Committee, told Radio Kerry it would be a great way to promote the route.
“How they choose to do it or where, I don’t know, or whether it would be two-wheel, three-wheel, four-wheel, or possibly 18 wheels for all we know about the Top Gear lads, but it would be a great opportunity. Top Gear is one of the most-viewed TV shows in the world so this would be a way to showcase worldwide the Wild Atlantic Way.”
The 2,500km route was unveiled in April of last year following a public consultation process and includes 156 strategically placed discovery points for tourists along the way.
The minister of state for tourism and sport, Michael Ring, shares Mr Griffin’s enthusiasm for the new route, while Tourism Ireland agrees that Top Gear would be a huge attraction.
“The Wild Atlantic Way is a very exciting project and I’m certain it will be a major tourism attraction,” said Mr Ring.
Sinéad Grace of Tourism Ireland said she was hopeful the BBC might take up the offer.
“TV and film are recognised as strong influencers for prospective holidaymakers, so Tourism Ireland regularly works with TV and film production companies, to facilitate the making of travel and lifestyle programmes and films in Ireland,” said Ms Grace.<
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