Slí an Atlantaigh Fhiáin – the Wild Atlantic Way Driving Route
Casfaimid ar a chéile ar an slí…
…Slí Fhiáin an Atlantaigh
We will meet along the way…the Wild Atlantic Way
Here at TWAW Ireland we were looking for a “Tagline” that would encompass the meaning for us of Slí an Atlantaigh Fhiáin – the Wild Atlantic Way. We decided on “Casfaimid ar a chéile ar an slí…Slí Fhiáin an Atlantaigh” which translates as “We will meet along the way…the Wild Atlantic Way”
We look forward to seeing our visitors meeting along the WAY, in Donegal, Leitrim, Sligo, Mayo, Galway, Clare, Limerick, Cork and Kerry. Take a “Walk on the Wild Side” Take a “Drive on the Wild Side” Take a “Tour on the West Side” Discover Ireland’s West Coast, Ireland’s Wild Atlantic Way.
When he was launching the new Wild Atlantic Way initiative, Junior Tourism Minister Michael Ring described it as “the world’s longest touring route”.
It stretches along the coast from Malin Head in Donegal to the Old Head of Kinsale taking in over 500 visitor attractions, as well as 53 Blue Flag beaches, 120 golf courses and 50 loop walks.
Mr Ring said it was already providing a hit in key overseas markets like Britain, the US, France and Germany.
“It has massive potential to bring more visitors and jobs to rural communities right along the western seaboard. That’s why we will soon be promoting it even further afield in places like Spain, Italy and the Netherlands,” he said.
The government allocated €8m for the project in 2012 with Failte Ireland spending another €2m on some 159 “Discovery Point” sites highlighting key attractions such as the Cliffs of Moher in Clare and Dursey Island in Co Cork.
Nearly 4,000 new signs are being erected along the route in time for the start of the tourist season, while a new app is also being developed to assist visitors on the route.
One of Germany and Austria’s largest tour operators Dertour said it was featuring the route on the cover of its current brochure because it would appeal to customers.
“Germans love the coastline and they are always looking for outstanding scenery which they wouldn’t find at home,” said Dino Steinkamp of Dertour.
A Céad Míle Fáilte awaits along Slí an Atlantaigh Fhiáin – the Wild Atlantic Way…